UniOulu Applicant guide 2027 - Product brochure - Page 33
OULU BUSINESS SCHOOL
Sustainable Marketing
Top reasons to study
Sustainable Marketing
› Sustainability and business ethics are distinctively
cross-cutting themes in all courses, and
teaching is based on high-quality research and
contemporary pedagogical competence.
› Studies offer a comprehensive understanding of
the role of marketing in advancing environmental,
social, and economic aspects of sustainable
development in fast-changing business ecosystems.
Study Places: 20
Degree Title:
Master of Science
(Economics and Business
Administration)
Duration of Studies: 2 years
Scope: 120 credits
Tuition Fee:
12 000 € per year
› You get to widely develop your marketing expertise
in its key areas such as branding, marketing
technologies, business-to-business marketing,
and service management in close collaboration
with companies, especially startups.
APPLICANT’S GUIDE 2027
› Programme prepares you well for diverse marketing
positions that require creativity and understanding of
marketing strategies for a more responsible business.
› Marketing students can apply for a double degree with
French KEDGE Business School to complete their
master’s degrees with studies at Bordeaux campus.
Key Courses
Courses cover the fundamentals of marketing, including
Brand Management, Business Marketing, Digital Marketing,
Service Management, Selling and Sales Management and
Consumer Behavior, all emphasizing sustainability perspective in marketing. Versatile optional courses of 24 ECTS by
student’s choice include Technology and Data Analytics,
Service Design, Venture Growth Strategies and more.
Are you a great fit for our programme?
UNIVERSITY OF OULU
The ideal master’s candidate is academically adept,
ethically driven, and sustainability focused. The
candidate is innovative, with a strong business or
marketing background, ready to tackle challenges in
growth ventures and startups. This individual excels
in communication, leadership, and teamwork within
international settings. His/ Her education and experience
align with the AACSB standards of excellence.
Career Opportunities
Graduates are wellequipped in applying
scientific knowledge to
the practice of marketing.
They can continue their
academic careers or find
positions in business life
under various titles such as:
• Marketing Manager
• Brand Manager
• Key Account Manager
• Customer Service
Manager
• Marketing Strategist
• Sales Manager
• Product Manager
• Digital Marketing
Specialist
• Growth Hacker
• Customer Experience
Manager
• Consultant
• Researcher.
Read more about this programme
www.oulu.fi/en/apply/masters-sustainable-marketing
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